Infinite Scroll

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“Infinite Scroll” is an installation work that addresses society’s increased dependency on digital media and info-communication technology to accomplish daily functions, which borders on over dependency. The never-ending information pool on the internet and social media platforms has created an “Infinite Scroll” for consumers. The widely used platforms are one of the human’s greatest guilty pleasures as it fulfills our basic need of belongingness. There are never enough hours in a day to be fully caught up with the happenings on our feeds. “Infinite Scroll” is based around this modern dilemma. 

This "Infinite Scroll" is physically manifested through this single pod structure, and the multi-disciplinary installation included an AR filter and LED lights. Visitors are encouraged to stroll through the pod's arches to explore the various features of the artwork.

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Our AR Filter

The concept for this AR Filter revolves around the visual motif of floating infinity signs, inspired by the project’s title, “Infinite Scroll”. The signs, rendered in the three main project colours, serve as a symbolic representation of unending content. As they gracefully appear and disappear, ascending in harmony with an upward movement, mimicking the natural direction of scrolling, the filter creates a dynamic and immersive experience, reinforcing the idea of an endless flow of engaging content.

Workshop

“Filtered Realities” is a collage mask-making workshop inspired by Social Media Filters. The workshop will encourage participants to delve into the blurred boundaries between real and augmented identities and challenge them to create meaningful, tactile art inspired by the ephemeral nature of digital filters.

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Credits

Artwork By:
Mural Lingo (Collective)

Artists:
Megan Chia (Lead Artist, Concept)
A’shua Imran (Project Management)
Sharon Soh (Painter)
Tricia Law (Painter)
Husna Hisham (Painter)

Special Thanks:
Crazy Art Singapore (Production Design)

Organized By:
Arts @ SAFRA
Punggol SAFRA

Supported By:
National Arts Council Singapore

About the NAC Arts and Culture Nodes Network:
The National Arts Council’s island-wide network of Arts & Culture Nodes is an initiative for people to come together to participate in, enjoy, and experience the arts in their neighbourhood.

SAFRA Punggol is part of the National Arts Council’s Arts & Culture Nodes Network.