Game On, Northshore!

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We worked with DECATHLON in designing the key visuals for their newest store in Northshore Plaza at Punggol and we also did a mural to brighten up the space at their 6th Experience Store. The design aims to inspire inclusivity and diversity through sports by portraying people of different cultural backgrounds, ages, genders, as well as people with disabilities leading a healthy lifestyle.

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We were commissioned to design the key visuals that were used to promote the opening day programs on social media and with physical banners.  To spread the message that leading an active lifestyle is for everyone, we used six characters from our mural representing various racial backgrounds, genders, and disabilities as recurring motifs.

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In addition to the murals, we were commissioned to lead workshops to engage visitors on the opening day. We organised a stencil art session where registered participants could use the stencils we had prepared to personalise products they had bought from the store.

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